About Us

Jumping into Lake Tahoe

Ever since we were teenagers—and still to this day—we love spending time in the midst of the fresh mountain air, majestic Ponderosa pines, and the crystal clear waters of Lake Tahoe, a pristine mountain lake in the Sierra Nevada.

We were high-energy kids who craved action and adventure. And were never ones to put all of our focus into a single activity, because we loved ‘em all—mountain biking, water skiing, camping, hiking, fishing, golf, tennis, snow skiing, cross-country skiing, river rafting, and snorkeling.

The mountains will always have a special place in our hearts and it’s why we decided to create Black Bear River. Not only are we able to quench the thirst of our entrepreneurial spirits, we're also able to indirectly inspire others to get up to the mountains and enjoy their favorite outdoor activities, too.

Our team is dedicated to creating top quality, beautifully-designed apparel you’ll want to have with you during your next getaway.

Have an awesome day and thank you for your support!

End your hibernation.


Not enough items available. Only [max] left.
Add to WishlistBrowse WishlistRemove Wishlist