Vital Ground FoundationThe Vital Ground Foundation's mission is to save the North American Grizzly bear, and the lands they depend on for survival. At Black Bear River, we believe this mission is absolutely crucial.

We grew up outdoors. It raised us. Gave us confidence. Provided us incredible adventures that helped shape who we are today. To this day, the wilderness continues to inspire us, and give us perspective.

We started Black Bear River to share our love of the outdoors with fellow woodland wanderers. Our hope is that our children, and their children, can experience the majesty of nature the same way we did when we were kids.

Here’s the thing: The lands we all love need our help. With commercial development, and the encroachment of humanity on wildlands, Grizzly Bear populations are in jeopardy. That’s why Black Bear River is stepping up to do what we can to help.

We’re ecstatic to announce our new partnership with the Vital Ground Foundation—a charitable 501(c)3 organization and an accredited land trust. We believe this to be a match made in heaven, and we're excited (for us and for you) to be a part of this incredibly worthy cause.

Vital Ground’s mission is “to protect and restore North America’s Grizzly Bear populations for future generations by conserving wildlife habitat and by supporting programs that reduce conflicts between bears and humans.” (Since their founding, Vital Ground and partners have helped protect, connect and enhance 620,000 acres of habitat!)

Grizzly Bears are an umbrella species. Meaning a healthy Grizzly population allows many other species to flourish in the area. When you help the Grizzlies, you’re helping an entire ecosystem thrive. The work Vital Ground is doing is so important to the preservation of the land and wildlife that we love so dearly.

At Black Bear River, we want our customers to know they’re part of something greater. Your purchase helps us support the Vital Ground Foundation. That's something we can all smile about.



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